We’re thrilled to share Rawson Group’s Salesforce story via our latest customer testimonial video! Watch it today. 

Rawson Group started out as a small business in 1978 in the Central West of NSW. Today, it is one of NSW’s most reputable home builders. Operating across three brands – Rawson Homes, Rawson Communities and Thrive Homes – Rawson Group helps their customers make their dream homes a reality.

With ambitions to scale their business further, Rawson Group knew technology would need to play a bigger role that it had in the past. After carefully considering their options, Rawson Group chose Salesforce as their preferred solution and Carnac Group as their implementation partner.

Rawson Group wanted to bring all aspects of their business together for an efficient and effective customer journey. From marketing, then sales, construction, post-construction right through to the all-important handing over of the keys and beyond, Rawson Group wanted a platform that made doing business easy. With Salesforce, Rawson Group has now integrated all data from the various parts of their business. This means customers are in the best hands at every stage of their journey.

What has it changed for Rawson Group?

Now, with 6-months post-implementation under their belt, Rawson Group are thrilled with the result. Reduced time spent collating and interpreting sales data means they have more time to dedicate to activities that help move opportunities down the sales funnel. An automated and integrated approach to marketing means they are identifying more sales-ready prospects than the manual processes they previously relied on. Their sales numbers are better than they’ve been in a long time. And there is a renewed sense of optimism across the business about the opportunities that lie ahead.

As Rawson Group CEO, Nick Chandler, says “We’ve opened the door to scale. Now what we have to do is go after it!”

Want the stats?

Rawson Group’s Salesforce implementation involved the rollout of Salesforce products to 175 users. The project was delivered by Carnac Group on time and within budget.

Salesforce products implemented include:

  • Marketing Cloud helps streamline marketing effort and maximise their marketing ROI.
  • Sales Cloud manages the entire sales process in one place, including contracts, opportunities and posting property listings.
  • Salesforce CPQ for guided selling and automated quoting.
  • Service Cloud for omnichannel capability in the customer service team.
  • Experience Cloud delivers a customer portal for effective communication between the customer and Rawson Group. This means everyone is up-to-date on quotes, contracts, progress of build and more.