We are excited to announce Pardot as our newest Salesforce certification to implement into our clients’ Salesforce solutions.

Pardot is a powerful Salesforce product for sales and marketing teams, and a go-to program for B2B marketing automation. It helps businesses of all sizes focus on lead generation and lead nurturing, offering the ability to:

  • Monitor the effectiveness of communications
  • Track user behaviours
  • Personalise and distribute campaign content

Pardot also offers marketing automation functions, such as contact list segmentation, user scoring and grading, and trigger systems. These processes allow businesses to easily distribute relevant content according to segmented lists or where the user is on their journey. This helps to ensure you’re providing the right content to the right people at the right time.

What’s more, as a Salesforce brand, Pardot is one of the only marketing solutions to naturally integrate with your Salesforce platform. You can automatically sync data on prospects, leads and contacts between Pardot and Salesforce to streamline marketing and sales effort and make key information more accessible.

Having just earned our certification, Carnac Group is excited to integrate Pardot into our clients’ Salesforce solutions, to help them get the most from their sales and marketing operations. Our clients will benefit from key features including landing pages, email and form templates, simplified marketing automation, user tracking and much more.

Pardot joins our growing certifications portfolio

Pardot is our newest addition to our growing list of Salesforce certifications, joining:

  • Sales Cloud
  • Service Cloud
  • Community Cloud
  • Field Service
  • Platform Developer
  • System Architect
  • Application Architect
  • Heroku

Our team’s in-depth Salesforce knowledge bolstered by these certifications allow us to help our clients make the most out of their Salesforce platforms. Visit our Salesforce Consulting page or contact us now if you’d like to know more.